ABOUT

For the launch of the PlayStation 5, FCB&FiRe teamed up with Netflix and PlayStation to produce the first-ever unboxing film shot live to create a real gaming experience. FCB&FiRe jumped on a trend we’re now seeing gain steam around the globe with consumer brands. The short film, created by FCB&FiRe and Spanish film director Jaume Balagueró, accumulated more than 3.3 million views in its first 24 hours of launch. The experience was shot live on Ibai Llanos’ Twitch channel and was livestreamed to over 200,000 viewers. Jaume Balagueró, director of 'REC' and 'While You Sleep', developed the film’s plot and direction, in which Ibai has an immersive experience when connecting the new PS5 console.