About me
I'm an Art Director based in Singapore who's spent over a decade solving creative problems across a lot of different rooms. Campaigns, brand work, activations, shopper marketing, content, and most things in between. The categories have changed, the clients have changed, and the geographies have changed. What hasn't is the way I work: curious, collaborative, and genuinely interested in finding the idea that actually fits the problem.
Part of what makes that work is being comfortable across the full arc of a project. Concepting, art direction, design, motion, video, illustration, and more recently AI, I can move between them depending on what the work needs. Not a jack of all trades. Just someone who's put in the time across enough formats to know which tool to reach for and when.
I've worked with agencies, production houses, and brands directly, across the Philippines, Singapore, Thailand, the UK, and beyond. Freelancing since 2023, which has only added to the range. At this point, the variety isn't incidental. It's kind of the point.
Skills
Advertising, Art Direction, Brand / Logo Design, Branding, Creative Direction, Illustration