ABOUT

Launched in June 2018, the Prolijo Artesanal Mezcal brand is rooted in its ancestral roots. The word Prolijo means one who minds the details. It also refers to an ancient Oaxacan spirit who imbues mezcal drinkers with storyteller's elocution. What better platform than Conversational UI to experience the brand? The opening Alexa voice over says, "I may sound like Alexa, but I am Prolijo -- the spirit of mezcal. Follow my voice ..." This creative twist is the first to appropriate Alexa's voice on behalf of a brand.