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About me

I have held leadership positions in advertising, promotions and interactive agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space. Accomplishments include launching and naming LendingTree, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M.

My work has earned awards from The One Show, CyberLions, Effies, Art Director's Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech.

Specialties: Brand-building ideas, consumer insights and strategy, integrated marketing communications, agency management and leadership, digital marketing leadership and mentorship.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationOak Park, IL, United States

Skill LevelDirector

LanguagesEnglish

Tagged Job TitlesStrategy Director

Recommendations

Currently No Recommendations

Skills

Advertising, Analysis, B2B, B2C, Brain storming, Brand Planning, Content, CRM, Direct Mail, Mobile Marketing, Point of Sale, Promotions

Sector Experience

Banking, Fashion, FMCG, Insurance, Restaurant / Café, Retail, Software

Clients

Coca-Cola US, Constellation, Cracker Barrel, Marlboro, Natural American Spirit, Reynolds American, US army, USAA

Awards

Cannes Lions - Bronze, Effie\'s - Gold, One Show - Silver Pencil

Trade Associations

4A's, Direct Marketing Association DMA

Activity

Connections1 Followers19 Following14

Likes0

Creativepool member since 16 February 2017

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Miguel's work

Prolijo Mezcal Alexa Skill

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