Miguel Bemfica Chief Creative Officer

ABOUT

"Everybody knows the classic tale of Cinderella. But has anyone wondered how this story would sound like told backwards? It would start with a beautiful princess in a castle as she gets the news that her handsome husband, the prince, wants to divorce her. After having her glass slippers taken off her feet, Cinderella finds herself leaving a big party in a carriage that turns into a pumpkin. The horses then turn into mice, the fairy godmother disappears, and her beautiful dress is replaced by soot-stained rags. In the end, Cinderella is made to work in a kitchen where her stepmother and stepsisters spend all day being horrible to her.
This fairy-tale-turned-tragic-story is used by Vauxhall Motors to highlight that the Astra Ultimate comes with reverse camera as standard. After all, as the voiceover sums up in the end, “things can end badly backwards”.
Lobo brought this tale to life in an exuberantly-looking piece of 3D animation, done in a style that resembles stop motion made with puppets, with a lot of care dedicated to simulate real miniature dresses, settings and props."

MADEIT CREDITS

  • VAUXHALLClient
  • Adrian BotanCreative President
  • Bruno SaberModeling
  • Chris RobertsonExecutive Creative Director
  • COFFEE AND TV LondonProduction Company
  • Daniel Bahia3D Animation
  • Dave BushEditor
  • Felipe JornadaArt Director
  • Frederyco MartinsModeling
  • Gabriel NobregaDirector
  • GLOBAL RADIO LondonProduction Company
  • Henrique RibeiroRigging
  • Jerome SaraváAnimation Supervisor
  • Justin SandersProducer
  • Leo CardavalRigging Supervisor
  • Lucas Andres BarretoDirector Of Photography
  • MACH STUDIO MadridProduction Company
  • Nick CooperExecutive Creative Director
  • Pablo CamareroArt Director
  • Rafael MerinoHead of art
  • VETOR ZEROProduction Company
  • * Jamie BuckinghamSenior Art Director
  • * Alberto EspejaSenior Art Director
  • * loboProduction Company
  • * D. Lee Peffer IIAnimation Director
  • * Eduardo BattistonExecutive Creative Director
  • * MRM//McCannAdvertising Agency
  • * eurobest
  • * Miguel BemficaChief Creative Officer
  • * Joe IvoryCreative Group Head
  • * Vince McSweeneyChief Creative Officer
Project featured: on 26th February 2021

Cinderella

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