ABOUT
We worked with the BBC late in 2020 on another Tracy Beaker drama, and last year we were asked to help them set the scene for a new chapter: The Beaker Girls.
This new series was moving the focus from Tracy Beaker to her daughter. It also saw the main characters relocated from the urban environment of the previous series to a rural seaside town. Creatively it was felt the seaside artwork of the 1920’s would be a good direction to take.
We began by pulling together a mood board of these posters and other seaside imagery and signage, to begin building the logo. There was a balance to strike between staying true to this aesthetic and making them appealing to the target age group. The audience demographic was quite wide, so we had to consider that some of the target audience may not have understood the retro vibe.
Back to The Beaker Girls project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
John Cooper
Illustrator
United Kingdom