ABOUT

During the spring of 2022 we were approached by Chatloop to help them with the launch of a brand new social platform. You don’t often get approached by a tech-startup in your own city, so we were excited to win this pitch. The Chatloop App has a bold aim, which is to “Make the web social”. An Ad free platform that allows users to share content, and to make every website you visit a place where you can start conversations. We were definitely intrigued.

We needed to see what the app does, but we didn’t want this to be a walkthrough, or a how to guide. We worked closely with the Chatloop team to build a film that has some UI, mixed with bright graphical content, and real life situations where you would use Chatloop.

With this being a startup we were in early, so things were developing as we went. It also meant we could help the team with how the Chatloop icon would move within the App design.The final animation would need to work in the app and therefore needed to be exported as a Lottie file, a specific type of animation file that works well in browsers. This meant we needed to keep the animation simple to avoid anything too heavy having to load in the app.