ABOUT

This film was created to showcase NBCU's different news labels at their annual Upfront event. The NBCUniversal Upfront at Radio City Music Hall is one of the most anticipated events in the media calendar, bringing together advertisers, industry leaders, and talent under the iconic marquee of New York’s legendary venue. Serving as a showcase for NBCU’s expansive portfolio - from broadcast and cable networks to streaming platforms and partnerships - the presentation highlights the company’s programming slate, brand vision, and commitment to innovation in storytelling.