ABOUT

From Johannesburg to Helsinki. The complete experience across 11 cities.

Eleven cities. Thousands of technology leaders, developers, and business builders in each one. Not watching the future of AI unfold, but being asked to shape it.

The Tour
The Microsoft AI Tour is one of the world's largest free AI learning events: a one-day deep dive into the future of artificial intelligence, running across more than 40 cities worldwide. Keynotes, hands-on workshops on Azure AI, GitHub Copilot, and AI Agents, real-world use cases, and thousands of technology leaders, developers, and business builders in each city asking the questions that actually matter.

Eleven Cities
TSC is responsible for the complete experience across 11 stops: location management, speaker management, onsite operations, and app development. Johannesburg. Riyadh. Munich. Oslo. Madrid. Milan. Stockholm. Copenhagen. Brussels. Utrecht. Helsinki. The same quality of attention, eleven times over.

The Approach
TSC won the pitch by practicing what everyone on the tour preaches. Microsoft's own AI Agents were part of TSC's process from day one, building the future while talking about it. Or better: before the conversation even starts.

TSC INTERNAL VOICE — what it could be about: What holding the same experience standard across 11 cities looks like in practice: when the team, the venue, and the audience all change, what stays constant. Quote by Julian Nölke: Our shared vision of what a great event should feel and look like, plus our unshakeable team spirit that made us overcome the challenges, helped us bring Microsoft’s vast ecosystem and the mind-blowing opportunities of AI to life.