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Microsoft Azure is an expanding set of cloud computing services helping all sorts of organisations meet complex challenges. Giving freedom to build, manage and deploy applications on a massive global network.

So, we created an immersive showcase promoting Azure that people could naturally interact with. Getting them to think about the power of AI in a personalised ‘moment in time’ with a definitive outcome. Welcome to the one and only ‘AI Cognitive Bar’.
 
A modular and adaptable multi-activation solution capable of showcasing Azure Cognitive Services’ Emotion Recognition API at any event across Microsoft’s live-engagement calendar (parties, corporate events, trade shows, etc.).
 
Driven by the insight that at any event, people often need a break and a moment to recharge, the AI Cognitive Bar judges each guest’s mood to present them with a perfectly personalized, time appropriate offering. A cocktail at a corporate shindig, an invigorating fruit juice in an exhibition hall, or a cooling ice cream at a trade show.

Results:

Utilised as a Primarily targeting Business Decision Makers at events such as Microsoft Future Decoded, Bett (ed:tech exhibition), London Tech Week and London Retail Week across the UK, Spain, the Netherlands, India and Vietnam, the AI Cognitive Bar prompted interaction with the Microsoft Azure story.

As a creative AI enabled, multi-use solution rapidly and seamlessly executed across various event formats and geographies, the AI Cognitive Bar has helped literally thousands of people better understand the complexity of Microsoft’s Emotion Recognition API from Microsoft Azure Cognitive Services.

By doing something simple. Such as giving each of them the right ‘reward’ in the moment they needed it most.