ABOUT

The Microsoft Apprenticeship of the Year Awards focuses on acknowledging the amazing young-talent that is part of the Microsoft Apprenticeship programme across the UK. Partner organisations can nominate their own apprentices for the awards before they are shortlisted and voting takes place to announce winners of various categories.
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My role during this project was to plan, create and report on how social media was going to amplify this campaign and engage young people. The campaign focused on three categories; educate, partner and truth. Educating young people on how to apply for an apprenticeship, content focused on encouraging partners to hire apprenticeships and the truth about apprenticeships that may cause young people to not consider them a viable option against university. We also utilized new forms of social media (such as Snapchat geofilters) to further relate to young people during this campaign.