Mickey Shu-Ting Chan
Senior Art Director / Creative
ABOUT
"With nearly one million British women missing mammograms during lockdown, Stella McCartney’s seventh Breast Cancer Awareness campaign needed to reach young people and spark conversation alongside crucial self-checking. By partnering with Netflix’s Sex Education, well-known for its ability to tackle awkward topics, we created a 2-minute hero film featuring the ‘Toilet, Teeth, Tits’ routine set in Sex Education’s world.
The creative was shared by famous influencers, generated €255,871 of media coverage (with only €10k media budget), reached 13.1m people, had 2.6m film views and earned 185 global media placements. Vogue UK even called it a “match made in heaven”."
MADEIT CREDITS
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Stella McCartney x Netflix's Sex EducationClient
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ACNEAgency -
Agnes CarpelanProducer -
Ailsa MaloneyPost Producer -
Daniel WallCreative Director -
Edward LeverOnline -
Haris BadicEditor -
Henrik ÅkerbergFinal Art -
Jack HowardProducer -
Joel LindbladCopywriter -
John HammarströmDesigner -
Natalie Pehar N’doyeAccount Director -
Olle LindgrenExecutive producer -
Patrik GullbertFinal Art -
Pia Hansson NäslundAccount Manager -
Rose MoncrieffStrategist -
Creative Circle, Creative Foundation & The UK Creative Festival -
Sari MoreinClient Director -
Mickey Shu-Ting ChanArt Director