Mickey Shu-Ting Chan Senior Art Director /​ Creative

ABOUT

Ad Age cover design competition to show "What is the creative process nowadays?" We decided to make a mess (in my kitchen). Unfortunately, we didn't win the competition and the prize - free trip to Cannes Lion, but it was very fun.

THE IDEA:
Popular Blends - The creative process is fuelled by the power of culture and it’s ability to mutate into something unique. So, blend worlds, create something scary and dare your clients to take a drink.

MADEIT CREDITS

  • Advertising AgeClient

Who pooled - Popular Blends