ABOUT

Irish convenience store chain MACE wanted to move away from the image of "traditional" "rural "and "old", the goal was to be distinctive from all the competitors. We created something completely out of their imagination.

Agency: Ogilvy Dublin
Creative Director: Mike Mesbur
Art Director: Mickey Chan
Copywriter: James Gaffey
Animation: Piranha Bar
Director: Gavin Kelly
Sound Mixing: Locky Butler