Mickey Shu-Ting Chan
Senior Art Director / Creative
ABOUT
THE BRIEF
Inver is an Independent Irish supplier of fuel & energy. They want a brand ad to communicate with the costumers that “Every tank does some good: for your car, for your pocket, for your community". The community is the important bit as every time you make a purchase at an Inver station, they make a donation to three educational initiatives to inspire the children in the community.
THE IDEA
An animated little world that shows that Inver really integrated into the community and visually illustrated that “Every tank does some good” with typography. The colour choices is very on brand and the whole piece also subtly shows the brand everywhere.
Concept, Art Direction: Mickey Chan
3D designer: Nuria Madrid
Back to Every Tank Does Some Good project
Maxim Kroft
3D Motion Designer, Freelance
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom