About me

I'm Mick Edwards, an independent SEO Consultant specialising in Technical SEO, Ecommerce SEO and Local SEO. For more than 14 years I've helped businesses improve their organic search visibility by solving technical problems, strengthening website architecture and developing search strategies that support long-term growth.

My work spans service businesses, ecommerce retailers and international brands. I regularly work with WordPress, Shopify and Magento, delivering technical audits, information architecture, schema markup, content strategy and AI search optimisation. I enjoy investigating complex SEO challenges, whether that's diagnosing indexing issues, improving site structure or helping businesses adapt to the way search is evolving.

Before moving into SEO, I worked in technical software testing and customer support. That background shaped the way I approach every project today. I rely on evidence, analysis and testing rather than assumptions, ensuring recommendations are practical, measurable and aligned with each client's objectives.

I work directly with business owners, marketing teams and digital agencies, providing consultancy, strategic advice and hands-on technical implementation. My goal is straightforward: to help businesses build technically sound websites that earn sustainable organic visibility and generate qualified enquiries.

Skills

AI Search Optimisation, content strategy, Ecommerce SEO, Entity SEO, Google Search Console, Information Architecture, International SEO, Keyword Research, Local SEO, magento, Schema Markup, Search Intent, SEO Consultancy, seo strategy, shopify, Technical SEO, Website Architecture, wordpress

Sector Experience

Audio / Visual, b2b services, Construction, consumer electronics, ecommerce, Furniture, Fixtures & Equipment, Home & Garden, Hospitality, Legal, luxury goods, marine, professional services, Real Estate / Property, Retail, Technology