Michel Rothschild Creative Director

ABOUT

La BRU is a craft brewery in Morelia, Michoacan that launched its U.S. invasion in December of 2025.

Now picture this: LA BRU’s truck, freshly arrived from Morelia, becomes the star of an epic heist on the streets of Los Angeles, inspired by the iconic car chases that define pop culture in the city. Taking a page from H.G. Wells’s War of the Worlds broadcast (the one that made people think aliens had landed), we crafted a media phenomenon using influencers, faux news posts, and the magic of artificial intelligence. The result? A high-energy, adrenaline-fueled campaign that brought The Magic of LA BRU to Los Angeles with Hollywood-style flair and just the right touch of chaos. Oh, BTW, we think it’s the World’s First AI-driven UGC Campaign created.

To see the whole campaign with all its phases (over 20 videos), please visit my website and click on LA BRU

MADEIT CREDITS

  • LA BRU Craft beerClient
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