Michelle Mccormack Senior Vice President Creative

ABOUT

A community of over 150,000 young people in Boston

ACCOMPLISHMENTS
*Founded this community of over 150,000 Boston “millennials”.
*Secured partnerships with Uber, Red Bull, Lyft, WeWork, Sam Adams, Harpoon Brewery and more.
*1st platform Uber paid to advertise when they launched in Boston in 2012
* Featured in every major media outlet in Boston and several national and UK
*Hosted a Red Bull party at our pop-up shop and secured a feature in Metro Boston
*Hosted a party for WeWork that go so much online buzz the City of Boston threatened to close it down
*Created party landing pages and email marketing campaigns for Converse, Johnnie Walker, McCallans, *Sam Adams, Red Bull and more resulting in thousands of RSVPs
*Created a viral event involving U2 that resulted in several hundred people gathering outside of a bar in Boston and every major TV news station in attendance.
*It also resulted in mentions on Twitter by writers from Rolling Stones, Interview, Esquire and more

RESPONSIBILITIES
*Business development, pitching, proposal writing, client management
*Creative direction, photography, graphic design
*Website design, email marketing, social media strategy, Facebook advertising
*Community building and engagement, offline events, retail pop-ups, PR
*Accounting, HR

Secret Boston

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