ABOUT

Seasonally, my team creates the brand vision through research and style-guides and then distil this vision into creative assets for use in ads, social media marketing, digital marketing, email marketing and general brand assets.

All photography and videography are produced, shot, art directed and edited by me, including seasonal catalogs and lookbooks, designer features and e-commerce product shots.

Through daily creative copywriting, I have shaped a brand voice that is the magic which keeps the community active and engaged. Under my direction, the global design community has grown to over 9,000 active members in 6 months. Instagram from 8k to 23k. And we have increased sales by 300% on the e-commerce site.

My team's efforts resulted in Printed Village being featured in Women's Wear Daily (WWD) March 15th, 2017. Through our encouragement over 100 of our designers posted their work to the comments section praising Printed Village. Taking this extra step helped set us apart from other featured stories. WWD editors contacted us impressed and grateful for the engagement.

In October 2016, I produced two major speaking events at Yale University + Parsons School of Design, respectively. The Yale event featured Marcus Lemonis + Donald Robertson, and I emceed. The Parsons event featured Mara Hoffman, and I emceed and interviewed Mara. All promotional assets and PR were developed and executed by my team. Our Facebook Live stream resulted in both events being attended by over 40,000 online.