ABOUT

I was hired to create the brand identity for Marcus Lemonis fashion group. My work led to the name Marcus Lemonis Fashion Group and the MLFG logo. Under my direction, my team created a brand-book, style-guide, and copy deck. I personally photographed the F/W 2017 fashion campaign for 3 of MLFG retail chains. The results were distilled into social media graphics, promo graphics, Facebook and Google advertising graphics and email marketing. We also developed the MLFG website.

We also developed the Christmas 2016 packaging design for all retail chains.

My team also created a digital strategy deck that led to an increase of over 20,000 new email addresses in two months.