ABOUT

This was a logo design for a small family manufacturing business. They wanted to depict the history of the company in the logo, as well as the skills that each participating family member brought to the company - construction, agriculture and the historical background of the family.

After some research into the family's history and learning about their skills and knowledge, I decided to use visual elements that depicted each of the aspects that were highlighted by the client - A family tree the roots of the tree represent the humble beginnings of the family, its trunk depicts growth and strength and its branches depict the expansion, success, and fruitfulness of what their business has evolved into. Finally, the structure which stands in the shade of the tree, represents the construction aspect of their business and their unity.