Michelle Baron Senior Designer

ABOUT

PROOF is a high-end retouching and finished art production company that needed a new logo to communicate their multiple services. To build their brand identity, we wanted to find a motif that is present in each department. From colour separations and Photoshop layers to piles of prints, all the disciplines have one thing in common: layers and layers of proofs. This system of layers informed an identity that captures the motion, repetition and speed that happen in the studio day after day. The result is a visual description of the company’s identity – PROOF that a lot of work goes into making the final product.

MADEIT CREDITS

PROOF Brand Identity

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