ABOUT

The objective of Undies was to point out the disparity between jobs for men and jobs for women since there is still a belief that your choice of career should be based on your gender. Women and men are placed in a hierarchy with men at the top of the career pyramid. Undies is a playful campaign that points out the only real difference between men and women -our underwear. It thus uses career choices and ‘undies’ to show that women are socialised to play certain rolls in a ‘mans world’.