ABOUT

In 2014, SAB (The South African Breweries) launched to the public the "Castle 1895 Draught Tank", a new beer previously only available to South African Breweries (SAB) brewmasters.

The aim was to create the most progressively crafted beer delivery concept in the world, as The Castle 1895 Draught is piped directly from Newlands Brewery’s tanks into a dedicated ‘fresh beer truck’, straight to 500 litre copper tanks and into consumers' glasses, within hours of it being brewed; ensuring, technically, the best way to serve beer.

A huge campaign launched this innovative product and Ogilvy One was in charge of the digital component, of which the following micro-site was part of.

I was involved with the concept and design of it. The aim was to provide a platform to inform the public that the new Castle 1895 Draught beer wasn't just your average beer, but rather a special one, served in the best way possible.

Agency: OgilvyOne Johannesburg
Client: SAB
Group Account Director: Marc Ratcliffe
Art Director: Michele De Iuliis