ABOUT

We were briefed to create a TV campaign to promote the benefits of the DStv PVR, the first decoder in South Africa with DVR functionalities like record, rewind, pause, fast forward and slow motion.

We encapsulated these functions into four commercials that showed viewers the great new way to enjoy their favourite movies and TV programmes. Four thirty-second ads shot in two days, with a limited budget.

Agency: Ogilvy & Mather Johannesburg
Client: DStv
Executive Creative Director: Fran Luckin
Creative Director: Jonathan Beggs
Art Director: Alexa Craner, Michele De Iuliis
Copywriter: Irene Styger
Director: Dean Blumberg
Animation Company: Sinister Studio