Michel Benhamou
Global Programme Director
ABOUT
Harnessing cutting edge dual screen technology to create the world's first synchronised dual screen film for the launch of Durex's new e-commerce website in the UK.
When your mobile device is pointed at the TV or computer screen where the advert is playing, the Durex Explore app synchronises automatically to reveal the film’s alternative view on the second screen.
This campaign was integrated across TV, mobile, online, PR, print and social.
MADEIT CREDITS
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Reckitt BenckiserClient
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Michael OlayeDigital Technical Director -
Michel BenhamouSenior Digital Project Manager
Back to Durex Explore project
Tim Olden
Graphic Designer & Illustrator, Freelance
United Kingdom
Andre Van Dyk
Global Design Director
South Africa