About me

Michela is a highly experienced and versatile creative professional who has made her mark in some of the industry's most notable multinational agencies, including Fallon, Ogilvy, M&C Saatchi and most recently MediaMonks - playing a pivotal role in their transformation into a full-service agency.
Her multifaceted skills and ability to seamlessly integrate strategic, campaign, and social thinking, while ensuring production efficiency, led her to become an Associate Creative Director a few months after she joined the agency.

Michela has written impactful taglines, crafted compelling scripts, and art-directed film sets throughout her career. She has eagerly immersed herself in the creative & production process, capturing captivating content that resonates with audiences. Michela's passion lies in harnessing the transformative power of advertising and communication to shape society for the better. Recognizing the profound connection between advertising and culture, Michela understands that it can catalyze positive cultural shifts. Her dedication to creating campaigns that transcend surface-level messaging reflects her commitment to making a lasting impact.

Skills

Advertising, Art Direction, Creative Direction, Digital Strategy, Film, Script Writing, Social Media, Storyboarding, Writing

Sector Experience

Automobiles, Fashion, FMCG, Food & Beverages, Social Network / Community