ABOUT

Pusssh Up! is dedicated for women, therefore I’ve decided to create highly-feminine artwork. I choose to shape thepackaging like a shopping bag. After a research into what colour attracts most attention with females aged 18-50, pink was mostly chosen colour when presented to the focus group. When designing the logo, I was inspired by women’s fashion magazines and I wanted to convey discreet nature of the product and combine it with strong push-up effect that boosts confidence.