While business has not always been easy for international PR firm The Darnell Works Agency, launching into its 19th year in 2019 was. For U.S.-based principal Roger Darnell, managing the strategic marketing needs for his All Star roster was a dream come true - made better each day through his work developing a new curriculum to train future generations of independent communications consultants.
In 2019, an original marketing initiative for DWA absolutely took wing. Launched experimentally in previous years as a new type of blog post, what played out for the agency in 2019 under the title of "Ultimate Events" had a massive role in the agency's best year ever. For each month of the year, its content averaged nearly 20,000 impressions.
Highly focused on the global creative industry, DWA is among the humblest type of business offering. Consisting of Roger and Beth Darnell alone, success relies on excellence, from positioning and marketing to customer experiences. In years past, maintaining the marketing machinery had proven exhausting. Addressing those lessons effectively took time, determination, good luck, and a healthy dose of trial and error.
In short, DWA's original "learning optimizer" - embodying Roger's commitment to providing thought-leaders, entrepreneurs, creatives, producers and artists with timely information on upcoming, highly valuable and inspirational learning opportunities - took elegant form in 2019. Highlighting 529 events on five continents, its overall effect was to meaningfully, creatively place DWA - and its clientele - on the world stage, month after month.