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What’s the point of traditional advertising in 2018?

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Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional advertising in 2018?’

With every new generation of consumers, traditional advertising loses its grip. The concept of ATL doesn’t appeal to them as much as, say, their favourite influencer recommending a certain type of shoe; or a brand they’ve seen as they flick through Instagram.

Even with an older demographic, does

 

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