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This new kind of supermarket experience is designed to be more time productive and efficient. Using the most eco-friendly materials on the carry-home baskets, it reduces the costs and litter that are produced by plastic bags. The baskets also mean that there is no need to take items out of the basket to be placed into carrier bags and combined with the RFID chip system used for paying, this system means easier packing for buyers and has the potential to create a much more practical shopping experience. Parts can be taken off the shopping frame so would also mean more eco-friendly carts.