ABOUT

This automatic can opener was influenced by the semantics and semiotics of Nike products on the market. It uses smooth shaping and femenine lines paired with masculine shapes making it feel comfortable ergonomics-wise. It exemplifies Nikes philosophy in sport which is to 'Do It' and thats exactly what this product tries to portray to its target audience - that it CAN do it. Of course that would need to be tested in a much higher standard testing environment but the imagery of the product aims to come across this way and tries to take the good qualities of Nike along with it.