ABOUT

The aim was to develop a Brand Audit and Manifestation Strategy Report for a brand/ retail outlet which has a retail outlet in Lancaster. It was imperative that i assess the brand: to recommend and demonstrate how they could reconceptualise their offer. The report aims to:
a) give a background to the brand and its current position, highlighting how this brand is manifested
through design,
b) critique the brand using auditing tools
c) suggest ways in which design intervention could help refine, reposition, or reconceptualise the
brand strategically.

Juicafe is a smoothie and coffee bar with locations in both Lancaster and London. The business is doing relatively well and holds several events during the week to bring in customers such as card playing games for children and board games for the elderly. Even so there are things that the company could do to improve their business and create a much better way of advertising to their target audience.