ABOUT

The annual European Association for the Study of Diabetes (EASD) event held in Vienna. The Novartis exhibition stand had a media wall intended to provide talking points and rich media content for delegates to explore, including video and interactive infographics.

Initially, I was to design the interactive screen content for a Social Media wall. However, to me the brief needed to be expanded; you need content for people to comment upon otherwise there is no reason to have a social media wall. I added more information that would lead people engage with it more; thus increase the possibility of using the social media functionality. Also, the narrative that is shown is the same regardless of which direction you walk in from; both external screens (left and right) have the same content that leads you to the middle screen where the social media interaction points are.