MICHAEL SWINBURN copywriter

ABOUT

This was the first campaign in Olympic history to honor and celebrate healthcare professionals as if they were the stars of the games. It reminded the world that excellence is found not just on the podium, but in the blood, sweat, and tears of the people who help others get there.
This historic campaign and partnership didn’t just celebrate a team; it inspired the world to recognize the extraordinary contributions of healthcare professionals, everywhere.

MADEIT CREDITS

  • FIGSClient
  • Aman MundraStrategist
  • Ant BarwickSenior Designer
  • Barbara BaraldiDirector of Motion Design
  • Ben CaulfieldHead of Business Development
  • Bia AlvesJunior Designer
  • Brian WalkerSenior Designer
  • Charlotte KateDirector
  • Derek Man LuiCreative Director
  • Eleni XenidouAccount Director
  • Emily McArthurAccount Manager
  • Felix RichterChief Creative Officer
  • Flynn LeslieAccount Director
  • George ColledgeMotion Designer
  • Ian Pons JewellCo Founder
  • Israel MedeirosSenior Art Director
  • Jenny BecketManaging Director
  • Kate CongreveAgency Producer
  • Keeley DwightProduction Director
  • Ollie FeltsBusiness Lead
  • Omar El-GammalStrategy Director
  • Paul O’ReillyEditor
  • Sam Rendle ShortAgency Producer
  • Sarah AllenProduction Director
  • Theodore ThomasDirector
  • Tomas ColemanCreative Director
  • * Bertie GulliverProducer
  • * MICHAEL SWINBURNcopywriter
  • * D&AD

FIGS - Anatomy of a Champion

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