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ABOUT
Isolation is always a problem for senior living residents. Then suddenly, they weren’t able to leave their rooms or even see their families. How could we help Bridge Senior Living residents battle isolation?
We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to friends, family, and staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song.
The story has gotten national news coverage, including CBS This Morning, Live with Kelly & Ryan, NPR, ABC, NBC, and FOX, as well as morning radio shows, newspapers, and the ad press. Bridge was the lone bright spot in news coverage about the senior housing industry. It also created a unique point of difference in a category with little innovation.
MADEIT CREDITS
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Bridge Senior LivingClient
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Bhumika RayBusiness Analyst Lead -
Bob HarrisonCopywriter -
Boutwell StudiosMusic Production Company -
Brad LyonsComposer -
Cara BlaineProject Manager -
Caroline PittsProject Manager -
Daniella GonzalezExperience Strategist -
David BrothersEditor -
Denise ArnoldAssociate Creative Director -
Greg BassVoice Talent -
John GardnerPresident -
Karen KizzireProducer -
Katie GrecoArt Director -
Kimberly StanfordMarketing -
Lane McGiboneyProducer -
Luckie DuluthAgency -
Mandee HarveySenior Manager, Analytics -
Markus BeigeDesigner -
Mary EitelPresident -
Mary WinslowVP, Strategic Solutions -
Mitch BennettChief Creative Officer -
Nicolas WolaverPublic Relations -
Teresa CaroVP, Strategy and Planning -
Tunde NoibiVP, Marketing Technology -
Van GunterSound Designer -
Vanessa SuarezCopywriter -
Cannes Lions Winners 2021 -
Michael McFarlandDeveloper
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