Michael Heffernan Photographer

ABOUT

The over-50s control around 75% of the UK’s wealth and spend more than £320 billion annually. They’re a commercially important audience—especially in sectors like travel, finance, and wellness—but they’re still often overlooked in commercial photography.

For brands including Silversea, Uniworld, Leger, and One Life Wealth Management, I’ve created location-based lifestyle photography that reflects this demographic with clarity, warmth, and credibility. Each project focuses on authentic, aspirational moments—capturing people as they really are, with a strong sense of presence.

This work is about more than inclusion—it’s about creating visuals that connect meaningfully with a high-value, experience-led market.

Here are ten recent images from commissions that take that approach.

Who liked - Lifestyle Photography That Speaks to the Over-50s Market

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