Sooner Than You Think is a Bloomberg event franchise focused on the topics and trends on the cusp of revolutionizing business, technology and the world around us. The first event in the 2018 series took place at Station F in Paris, the worlds largest startup incubator. Speakers included Anne Hidalgo, Mayor of Paris; Christopher Wylie, Whistleblower and former Director of Research for Cambridge Analytica; Yann LeCun, VP & Chief AI Scientist at Facebook; and John Collison, President & Co-Founder of Stripe.
Bloomberg Marketing Studio was in charge of developing the identity and created a set of design guidelines that focused heavily on bold typography and stylized photography. The resulting system is flexible enough to work across all marketing assets, Bloomberg Television and Businessweek Magazine, as well as future events in the franchise.