About me

With more than two decades of being entrepreneurial minded and an early pioneer of big data, Michael Fassnacht is leading one of the largest creative advertising agencies in North America.

Before joining FCB to build the data and overall corporate strategy for the global network, he founded a marketing analytics firm in San Francisco and managed Lufthansa's loyalty practice out of Germany.

Michael's approach to business is based on his international, regional, and corporate experience having worked in over 10 countries for global accounts such as American Express, Apple, Gap, Starwood, Anheuser-Busch, Discover, and more.

Bringing a unique cultural approach and management style to Chicago has allowed him to make a great impact as a leader. Over the past 8 years at the largest office in the FCB network, Michael's direction has led to an impressive array of clients and top awarded accolades that are attracting talent from all over the world.