Michał Maliński Communications Director

ABOUT

Popular existing LEGO ses were rebuilt with new additional ‘green instructions’ which turned planes into electric trains, cars into bicycles or scooters, and coal mines into wind power stations – all to demonstrate how people can reduce the impact on the environment. The project was launched in Poland, where 79.9% of energy is still produced using coal but there is little climate change education in schools. Online video lessons using green instructions were downloaded by over 700 schools.

MADEIT CREDITS

  • LEGOClient
  • Agata CzechSenior Digital Marketing Manager
  • Agnieszka WasilewskaCeo
  • Aleksandra GłówczyńskaProducer
  • Andrea FaflikovaPR Director
  • Bartłomiej HuetterDevelopment Of Instructions - Adults Fan Of Lego
  • Beata KucejkoMarketing Director
  • Daniel MarciniakHead Of Design & Content
  • David HallSenior Director Brand Development
  • Filip ŻokSenior Event Manager
  • Gabriela FrancuzSeo Copywriter
  • Jacek Dżeksong OnaszkiewiczSound Designer
  • Jacek OnaszkiewiczSound Designer
  • Jakub PrzeszłowskiSenior Art. Director
  • Jerzy KurczakStrategist
  • Joanna KuźmaSenior Pr Account Executive
  • Joanna RutkowskaOnline
  • Joanna UniwersalStrategy Director
  • Justyna CiepkaGeneral Manager
  • Justyna HołocińskaProducer
  • Katarzyna ŚmietankaAssociate Digital Manager
  • Katarzyna Walewska – NapiórkowskaPr Account Supervisor
  • Katarzyna Walewska–NapiórkowPR Account Supervisor
  • Klaudia MazurkiewiczCopywriter
  • Konrad KoperCreative & Client Services Partner
  • Maciej TwardowskiExecutive Creative Director
  • Marcelina ŚcigałaProject Managment Director
  • Marcin KossakowskiDirector/Dop
  • Marcin KossowskiDirector
  • Marek CzapińskiWeb Development
  • Maria GościniakArt Director
  • Maria WęcowskaProof Leader
  • Marzena ChmielSenior Account Manager
  • Mateusz BorysAccount Director
  • Małgorzata MelasaJunior Pr Account Executive
  • Michaela Edgerley ŠťovíčekBrand Director
  • Monika JaworskaPostproduction Manager
  • Paulina KosimSenior Pr Account Executive
  • Paweł JędruszczakWeb Design
  • Paweł KwilDevelopment Of Instructions - Adults Fan Of Lego
  • Petr BřoušekTrade & Digital Mkt Director Reemea
  • Przemysław DrosikAnimation & Ar
  • Przemysław HaasWeb Development
  • Rafał PiasekDevelopment Of Instructions - Adults Fan Of Lego
  • Robert TyborskiAdult Fans of LEGO Development of Instructions
  • Stephan VogelChief Creative Officer EMEA
  • Szymon ŚwiętochowskiPhotographer
  • Tomasz CichockiPR Director
  • Tomasz ZielińskiSenior Copywriter
  • Yakiv KomarynskyOffline/Grading
  • Zuzanna GłuchowskaJunior Pr Account Executive
  • Łukasz OgrodnikAdult Fans of LEGO Development of Instructions
  • * Pete CaseGlobal CCO
  • * D&AD
  • * Michał MalińskiAssociate Social Media Manager
Add yourself to this project

LEGO Green Instructions

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