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Promotional materials for WMSE’s 20th annual Rockabilly Chili Fundraiser. The non-profit radio station hosts a yearly cook-off that brings competition from fire stations, food coops, restaurants and home chefs. The station sends out the call to collect submissions for a promotional package for that year’s event. They requested digital and print assets as well as physical promotional items. My submission centered around an illustrated character who is forced to eat the hottest chili.