ABOUT

London Underground Tube billboard campaign, and linked encyclopedia app.
Proposition book.

I felt the works of CERN are generally under appreciated simply because readers aren't totally sure of the key words used in articles and reports.

In general, people don’t seem to find the time to teach themselves the basics of this important science happening at the Large Hadron Collider. Whether they're too busy, don’t care, keep forgetting, or just hate science.

That's why I chose the London Underground as my stage for this piece, as people usually have nothing else to do but read the adverts on the side of the walls and trains. Even when I’m not interested in the product, I find myself reading the copy of the adverts. Plus, to celebrate the fact that London Underground stations are now providing Wi-Fi, each billboard boasts a QR code linking straight to the encyclopaedia app download, so interested users can get up to date straight away.