Mari Albuquerque
Creative Director
ABOUT
English speakers tourists find it difficult to pronounce the names of the streets of São Paulo. How would they get around the city if only 15% of taxi drivers understand English?
Universal Signs is a new way to teach our gringos friends how to pronounce the names of São Paulo's street. Check out on the video below how those signs were created.
Here's a hint: one that reads Paychoto Gomeede now speaks "Peixoto Gomide" correctly.
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