Mari Albuquerque Creative Director

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English speakers tourists find it difficult to pronounce the names of the streets of São Paulo. How would they get around the city if only 15% of taxi drivers understand English?

Universal Signs is a new way to teach our gringos friends how to pronounce the names of São Paulo's street. Check out on the video below how those signs were created.

Here's a hint: one that reads Paychoto Gomeede now speaks "Peixoto Gomide" correctly.

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