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What if you could watch the UEFA Champions League finals, without your girlfriend, at a great party hosted by Heineken? The Premium beer brand and official sponsor of the competition offered this possibility to some men, allowing them to offer a spa to their girlfriends during the weekend so that they could watch the big finals at Allianz Park, in São Paulo, at an exclusive event of the brand. But the story had an unexpected result, which became the motto of Heineken’s new campaign, created by Publicis Brasil.