ABOUT

I was asked to add my typographic expertise to help devise an ad in support of ‘Look Good... Feel Better’ – a charity supporting women with body-confidence issues as a result of cancer and its treatment.

The charity receives a lot of support from the cosmetics industry and with this ad, Mama Mio Skincare announced that they are giving a percentage of their sales to assist the charity in the great work they do to boost women’s confidence.

The ad appeared in a number of colour supplements and women’s magazines prior to a press launch in New York, carrying a variety of CTAs, depending on the publication.