ABOUT

An on-going project to create a new identity for a complex brand, with many complementary, yet contrasting, business units... a working farm of rare breed livestock, a cookery school, boutique accommodation, a range of gourmet foods and the possibility of further brand extension in the pipeline.

Focussing on imagery that reflects the ethos of the company's founder – "from pasture to plate" – I produced a number of brand assets (including a pan figure, cornucopia, logo-type and secondary font) and demonstrated their use in this clear, acetate, packaging label design (their most pressing requirement) to kick off the whole brand refresh.