About me

Mehmet Gözetlik is one of the most influential designers of Turkey. He influenced the whole world with his project called, 'Minimalist effect in the maximalist market. He has contributed to the transformation of the global agenda, using this simplicity phenomenon in dozens of ways. When Starbucks changed its logo, international publications such as adage.com and the Washington Post associated it with his project. In the end, It was exhibited in the "Reason Design Emotion" sub-theme of the Beijing International Design Triennial with many international designers including Naoto Fukasawa, Zaha Hadid, Ross Lovegrove, Marc Newson, Norman Foster, and Philippe Starck. it was a source of inspiration to the 'No Noise Campaign' of Selfridges, a chain of high-end department stores in the UK.
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He has designed "Public Gothic Font Family" and it has been downloaded by more than 100,000 people from all over the world in a few months. Its Pro edition has been licensed by several companies such as Dreamworks SGI, American Airlines, AOL, ESPN, TBWA, Vogue, Yahoo, Avery Dennison, Vice Media, Wiley.
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He has developed brand identity, branding systems, communication strategy a broad range of clients that includes, among others, Accessorize, AOL, Autoban Istanbul, British Council, Camper, Club Sei, CNN, Efes Pilsen, Fulda, Garanti BBVA, Gas, G-star RAW, Harvey Nichols, Hyatt Regency, JTI, Leo Burnett Worldwide, L'oreal, Mavi Jeans, Nestle, Nike, Philips, Renault, Ritz Carlton, Samsonite, Selfridges UK, Sour NYC, Shock Therapy NYC, Shop&Miles,
Superdry UK, TBWA Chiat Day, Tommy Hilfiger, TRT World, Turkcell, Vakko, Vanity Fair, Warner Bros, Xerox, Yahoo.
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His work has been exhibited all over the world and featured in many international publications, books, magazines, online galleries such as the Washington Post, Computer Arts, Packaging Europe, Business Time, Adweek, The Drum, Slanted Magazine, Dezeen Book of Ideas, Yedioth Ahronoth, Page, Wired, DesigNet, Etapes, Behance, Vimeo, Fast Company, Dezeen, Gizmodo, Yanko. His products have been sold in Amazon, Urban Outfitters, and many international design stores. His limited edition artworks have been sold in 52 countries.
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Mehmet Gözetlik is Executive Creative Director of Antrepo, a collective platform. He attends national and international conferences to explain the global effects of his projects and share his ideas about future needs including TEDx Talks, International TypeCon conference, Open City Forum, etc. He also gives Corporate training on these subjects; Design Thinking for Innovative Problem Solving, Data Visualization, Advanced Presentation Skills, Visual Storytelling, International Brand Strategy.

Mehmet's work

Serifless Volvo Identity

ABC Detergent Rebranding

Minimalist effect in the maximalist market

Azerbaijan Airlines Brand ID

Chinatown

Autoban Visual Language

Shock Therapy Brand ID

Club Sei Hotel Brand ID

Turkey's Automobiles 1972

Kndu Re-Branding and Communication Strategy

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