ABOUT

SO-UR is an international hybrid design studio with the mission of addressing SOcial and URban problems through sustainable, adaptive, and inclusive design processes.

While the word “SOUR” is a play on their mission to address social and urban issues, the meaning describes their attitude. They don’t shy away from challenges, they embrace the discomfort. Like sourdough making, they take their time: to research, synthesize and ideate in order to generate data-inspired and purposeful design solutions. They believe the world has spent enough time sugar coating, it is time we get real, confront and be SOUR.

Their unorthodox brand identity defines their extraordinary personality, whole design system embraces the discomfort, it doesn’t shy away from challenges.