ABOUT

Club Sei is the newest member of the MP Hotels family. They currently operate 70 hotels in 11 different countries. We named the brand "Club Sei." The sei whale is a baleen whale, the third-largest one after the blue whale and the fin whale. So we created a custom-made brandmark, which combines "Sei word" and "Sei whale tail." We focussed on creating a dream-like, vibrant, colorful, modern visuals for the next generation of travelers.